In today’s digital marketplace, evergreen content—the good stuff that never goes out of style and continues generating traffic, including articles, guides, consumer reviews, white papers, and so forth—is essential.
The catch? You have to bring the heat. Why? Because search engine algorithms are skilled at pinpointing which content maximizes value for readers, and which doesn’t.
This means your site’s content must:
• Connect with prospective customers, on their level and in their own words
• Help them easily find answers to their questions
• Highlight your unique insights and experiences, which they won’t find elsewhere
• Be well-researched and well-written
Skillfully combine aspects of advertising, marketing, storytelling, and journalism
• Exceed expectations
• Achieve each of these goals better than your competition
In other words, putting yourself in front of prospective customers—and outranking your competition—isn’t just about advertising why you’re different.
You must also inform them about your underlying product or service, establish your expertise, and build trust, which then generates leads from better-prepared clientele.
Here’s where I come in. With more than a decade of professional writing experience on your side, I create lasting, “cornerstone” content that boosts your online visibility, consistently drives traffic to your website, establishes your brand’s authority, and builds loyalty from informed customers.
Why not start today? Your competition could already be one step ahead.
Derek Lakin, DALwrites